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Work and Internships: What Made Each Experience Rewarding
Career

Work and Internships: What Made Each Experience Rewarding

October 24, 2021

Coming in with experiences both in soft and hardlines, B2B, and DTC (and mentoring with Women@Dior with Christian Dior Couture), I now know:

  • Where I functionally align 
  • What my passion is 
  • What my strengths are 

Coming from merchandising, I have experiences with allocation and assortment-building. While I remain grounded in execution, I’m more fascinated by ideas for the future instead what happened in the past. Going forward, I pursue opportunities in digital growth to combine my passion for product with out-of-the-box thinking. 

Summer '21 buying office intern at Kohl's corporate: understanding hardline business

Working with a key-items business, as opposed to multiple colors and sizes (i.e., in apparel), I looked at historical sales to see what worked and what didn’t work for the consumer and where white space remained going forward. Understanding the story behind the numbers, I proposed allocation and replenishment practices on where to push and pull inventory. 

Key tasks include: 

  •  Looking at macro trends in NPD to justify direction for newness
  • Analyzing historical sales in Excel sheets to identify daily trends and report back to team 
  • Pulling key metrics (digital penetration, sales $ and units, and sell-thru rates) to compare items, brands , and categories 

Spring '21 Marketing Intern at SouthHaus: Working with b2b partners

Similar to the buying role, I played an “executor” at SouthHaus: a b2b focusing on strategy & development for luxury, female-founded startups. 

I loved working with multiple partners, each of whom came with different product, marketing, and distribution goals across various e-commerce businesses. My boss and I proposed solutions for how our goals, timelines, and services align with those of our startup clients, 

Key tasks include:

  •  Exporting Shopify partner reports to evaluate purchase attribution metrics and conduct consumers basket analyses 
  • Initiating video conference calls with founder to adjusting paid social campaigns, press outreach, and SEO 
  • Creating a slide deck data service bundle for prospective clients
  • Identifying gaps in SouthHaus’ offerings to propose and set up a company LinkedIn page, press outreach organization document, and press outreach template

Summer 20 brand management intern at Suitably: Adjusting DTC workwear offering during a pandemic

Interning at an early stage startup, I bounced around multiple functions to touch all parts of the business, from marketing to product development to outreach. 

I didn’t realize this at the time, but working on tasks from start-to-finish and being a part of the creative process leaves me more fulfilled than solely execution onwards. 

Key tasks include: 

  • Segmenting Google Trends search queries by region and category interests
  • Collaborating with interns to devise I). customer loyalty initiatives II). workwear branding strategies in the context of COVID-19, WFH, and long-term casualization
  • Creating two investor slides featuring consumer reviews 
  • Increasing May 2020 Google search ranking to seven by embedding hyperlinks to direct referral traffic see less

Winter '20 retail floor associate at New york & Company

Only spending time working on the retail floor do you engage closely with both the consumers and products themselves. 

Working on at New York & Company following my Intro to Fashion business course, I observed my environment and interactions with a critical eye. The retail floor opened opportunities to apply what I learned in the classroom. 

Key tasks include:

  • Operating the cash register
  • Delivering on customer service and tailoring to individual consumer’s needs
  • Re-arranging merchandise by season, label, and category

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