Coming in with experiences both in soft and hardlines, B2B, and DTC (and mentoring with Women@Dior with Christian Dior Couture), I now know:
- Where I functionally align
- What my passion is
- What my strengths are
With my execution background, formerly relying on objective information to make decisions, and passion for the creative process, I realize that I align with project operations/production/project management. I remain more curious about working with multiple partners and understanding all parts of the retail business.
Summer '21 buying office intern at Kohl's corporate: understanding hardline business
Working with a key-items business, as opposed to multiple colors and sizes (i.e., in apparel), I looked at historical sales to see what worked and what didn’t work for the consumer and where white space remained going forward. Understanding the story behind the numbers, I proposed allocation and replenishment practices on where to push and pull inventory.
Key tasks include:
- Looking at macro trends in NPD to justify direction for newness
- Analyzing historical sales in Excel sheets to identify daily trends and report back to team
- Pulling key metrics (digital penetration, sales $ and units, and sell-thru rates) to compare items, brands , and categories
Spring '21 Marketing Intern at SouthHaus: Working with b2b partners
Similar to the buying role, I played an “executor” at SouthHaus: a b2b focusing on strategy & development for luxury, female-founded startups.
I loved working with multiple partners, each of whom came with different product, marketing, and distribution goals across various e-commerce businesses. My boss and I proposed solutions for how our goals, timelines, and services align with those of our startup clients,
Key tasks include:
- Exporting Shopify partner reports to evaluate purchase attribution metrics and conduct consumers basket analyses
- Initiating video conference calls with founder to adjusting paid social campaigns, press outreach, and SEO
- Creating a slide deck data service bundle for prospective clients
- Identifying gaps in SouthHaus’ offerings to propose and set up a company LinkedIn page, press outreach organization document, and press outreach template
Summer 20 brand management intern at Suitably: Adjusting DTC workwear offering during a pandemic
Interning at an early stage startup, I bounced around multiple functions to touch all parts of the business, from marketing to product development to outreach.
I didn’t realize this at the time, but working on tasks from start-to-finish and being a part of the creative process leaves me more fulfilled than solely execution onwards.
Key tasks include:
- Segmenting Google Trends search queries by region and category interests
- Collaborating with interns to devise I). customer loyalty initiatives II). workwear branding strategies in the context of COVID-19, WFH, and long-term casualization
- Creating two investor slides featuring consumer reviews
- Increasing May 2020 Google search ranking to seven by embedding hyperlinks to direct referral traffic see less
Winter '20 retail floor associate at New york & Company
Only spending time working on the retail floor do you engage closely with both the consumers and products themselves.
Working on at New York & Company following my Intro to Fashion business course, I observed my environment and interactions with a critical eye. The retail floor opened opportunities to apply what I learned in the classroom.
Key tasks include:
- Operating the cash register
- Delivering on customer service and tailoring to individual consumer’s needs
- Re-arranging merchandise by season, label, and category
