“Hustle and heart”: a former coach instilled this mantra into me, and fast forward to today, I admire the leadership pillars of accountability, attitude, and work ethic. I blend the following:
- Lead by example: actions reflect how I’m not afraid to go the extra mile and take extra steps for demonstrating the level of effort and positive attitude needed to do my part, achieve targets, and motivate others.
- Lead by goal-setting: “firm in objectives, flexible in methods.”
Driven by curiosity, I enjoy challenges that set audacious goals and necessitate learning curves. What keeps me going is my love for the processes, while I stand by “being comfortable with being uncomfortable.”
What i bring to the table
- Specific experiences include marketing work with Suitably, e-commerce support for B2B partners at SouthHaus, mentoring with Christian Dior Couture (Women@Dior ’21-’22 Mentee for the Americas), merchant/buying (allocation, replenishment, assortment-building) at Kohl’s Corporate, and soft line studies at the University of Delaware (c/o May ’22 fashion merchandising major).
- Software skills: Enterprise Data Warehouse, Google Analytics, Microsoft Office (Excel, PowerPoint, Word), Shopify, WordPress
- Hard skills: data analysis, digital strategy, e-commerce, marketing, merchandising, project management, search engine optimization (SEO), user experience (UX)
Contributions i see myself making in the industry
Curious by evolution, I see myself working across site and app spaces, where I can support concrete business goals, while rethinking the future of layers across dynamic touchpoints throughout the user journey.
Early on, I look forward to investing in the training for, plus learning new processes and systems, for digital opportunities where I can work towards taking more responsibility for exciting initiatives.
Long-term, I hope to direct the implementation of transformative product and digital launches. I would love to be tasked with driving international launches that expand opportunities for the business, and I aim to sit on a leadership position to guide a team.
- Lifelong Learner: I love breaking down audacious goals into actionable steps, to then overcome learning curves to figure something out. My love for learning stems from having parents in education, who encourage me and brothers to face adversities and pursue what we love.
- Thoughtful: I have an aptitude for exploring something from multiple angles, where I like to connect the dots within context while keeping sight of the big picture.
- Curious: As someone who always asks questions, I bring a continuous growth mindset and step out of my comfort zone to take on new challenges and learn new concepts. Growing up, I felt out-of-place in school, since I was usually called-out by teachers for my countless questions. My inquisitive nature, I realize, turns out to be a blessing in disguise for me to dive deep into solving complex problems.
- Coachable: I value feedback, always hungry to become the best version of myself, and look up to those once in my shoes. Growth is a continuous journey for me to listen, apply, and improve.
- Intrapreneurial: “what’s missing?” and “what’s next?” are the first questions I ask for finding white space, then justifying a strategic view by analyzing the environment and diagnosing the problem.
- Culturally-Driven: I hope to never lose sight of music and art: what brings me joy and influences how I see the world. Despite my execution mindset, I appreciate the beauty and balance in creative work that shed a light on the people around us.
- Tenacious work ethic: I likely will never come in knowing the most; however, I bring more commitment and dedication than the person next to me. Becoming a top-8 finalist for the Fashion Scholarship Fund for the, surprisingly, analytics discipline—I had yet to take a marketing course, let alone understand what a KPI was—prior to this task. My finalist-placing case study is the result of months of diving deep into understanding the task, to then conduct thorough research, seek feedback, and execute a thoughtful solution. More importantly, this was the result of overcoming obstacles to take on something far beyond my comfort zone.
- CMS (content management systems): launching and maintaining websites, I support end-to-end processes for ideation/execution/implementation of changes for improving user experiences and site capabilities.
- Google Analytics: I use this tool for evaluating page and site performance, in addition to understanding site usage plus user behavior, for my own blog platform.
- Shopify: I looked at Shopify reports to guide B2B partners at SouthHaus with understanding site usage and page performances for me to present solutions for improving site content, navigation, and searchability to better meet sales goals and improve conversions.
- UX: Building content for my own blog, and formerly at UDress, I juggle questions around why and how users employ my digital offerings plus ways for me to find/fill white space based on industry growth areas and ongoing trends.
- Data analysis: I look at what did/didn’t work in the past to justify data-driven decisions going forward, where I pull multiple metrics to craft a holistic view of what happened. Interning at Kohl’s Corporate, I analyzed historical sales to see where we could push and pull our inventory. Metrics include digital penetration, sales units and $ (e-comm & B&M), and sell-thru rates. Sliced and diced data by day/month/year, brand, item, and category.
- Market Research: NPD macro trends offer brief snapshots of industry player’s challenges and trends for us to compare our competitive positioning at the brand, product, and TTL chain levels.
- Project Management: passing on the technical side of udress.com to a comp-sci student, I proposed for me to serve as the website coordinator. Currently, I align the technical side of the website with the creative/editorial teams for everyone to align on next steps and what’s needed from both parties.
- Brand Management: interning at Suitably during summer 2020, I helped brainstorm merchandising and experiential initiatives that demonstrated our brand essence. A workwear brand, Suitably faced the challenge of adjusting offerings to the start of WFH and long-term casualization. We then leveraged our year-long value proposition and supporting points of mentorship and career building for female professionals.